Creative Director with deep expertise in brand transformation, storytelling, marketing, and new business growth. Proven track record scaling teams, leading go-to-market strategies, and delivering performance-driven campaigns with measurable impact. Extensive experience on both the brand and agency sides, crafting integrated, social-first content strategies, award-winning work, creator/influencer partnerships, and AI-powered creative solutions. Currently leading Royal Caribbean Group’s global brand launch—driving a 360° strategy across digital, paid/organic social, TV, media, and PR—fusing storytelling, performance content, and experiential marketing. Brands include Google, Meta, Netflix, Diageo, Nvidia, Range Rover, American Express, Microsoft, Samsung, Chipotle, Amazon, PayPal, Zelle, Goldman Sachs, Nike, and more.
