Josh Rubin is a New York–based writer and creative director. He’s spent the last two decades helping global brands tell their stories—now he’s telling his own. His debut novel, Whiz Kid, blends financial suspense with emotional depth, exploring what it means to rebuild after collapse and live honestly in a world built on performance.

Josh’s work draws on his experience in technology, AI, and the intersection of systems and people. He writes fiction grounded in the world we live in now, with an eye toward what’s coming next. He lives with his wife and two daughters, who remind him daily that love is the only thing worth optimizing.

Recent Highlights:

  • Spearheading the Royal Caribbean global launch of an entirely new brand focused on enrichment and immersion.

• Total transformation of American Express into an inclusive Gen Z brand that’s all about backing community, support and experience.

* Complete reinvention of Land Rover into a fashion inspired lifestyle brand that defines modern luxury and leadership.

• Built Makers Studio and Content Creation Lab focused on lean, short-form social production.

• Turning JLR into a creative-driven brand that talks to a new generation focused on orginality, sustainability and disruption.

• Inventing AI projects at Accenture; ConsumerBot and SuperEgo and more to leverage creative potential of AI for clients.

• Working with innovative start-ups; Open Fortune, Better Help, BEM, Birthday and more to help tell their brand stories.

Select Brands

Google, Meta, Netflix, Diageo, Jaguar, American Express, NFL, Samsung, Chipotle, Amazon, PayPal, Zelle, Goldman Sachs, Nike, HBO. Royal Caribbean Group

 

Select Agencies

BBH, Spark 44, Accenture Song/Droga5, Mother, R/GA, Ogilvy, Havas, Dentsu, WPP, @Radical, Saatchi, BBDO, Big Spaceship, 360i, Huge

Software Skills:

Basecamp, Workfront, Teamwork, Sprout Social, AspireIQ, Upfluence, Google Analytics, Adobe Analytics, Google Trends, BuzzSumo, Hootsuite Insights, SEMrush, Influencity, Ahrefs, Hotjar, Salesforce, HubSpot, Asana, Trello, Slack, Monday.com, Mention, Tableau, Canva, Buffer, Later, Sprinklr, Adobe Creative Suite, Microsoft Office Suite, Google Workspace, Figma, Miro, Jira, Zoom, Google Data Studio, Marketo, Mailchimp, Constant Contact, WordPress, Shopify, Magento, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, TikTok Ads Manager, Pinterest Ads, Snapchat Ads, Programmatic DSPs (The Trade Desk, MediaMath), Moz, Conductor, Similarweb, Google Tag Manager, and Optimizely.

Resume: