Executive Creative Director, North America. (2019-2022)
Creative Lead for Jaguar in North America + Member of the Global Team. Delivering all creative expertise, brand strategy, 360 ideation, branded content and Influencer/ Creator Collaboration and activations.
Led Jaguar global creative efforts, executing marketing strategy and creative driving double-digit sales growth.
Spearheaded Jaguar’s ‘Reimagine’ campaign, positioning the brand as a modern luxury icon, leading to an 18% increase in sales.
Built an Influencer & Creator Incubator, successfully integrating cultural voices to expand audience reach and brand authenticity.
Led a pioneering social-first Jaguar creative team resulting in exponential performance improvements on X, Meta, IG, TT, YT, LI, PIN platforms.
Spearheaded the 'Stay Creative" and "Copy of Nothing" Jaguar campaigns, recognized by Forbes for innovative communication.
Repositioned Jaguar as a modern luxury icon through a suite of campaigns that fused style, sustainability, and performance. Led the award-winning “Reimagine” platform, which reframed the brand for a new generation of drivers seeking bold design and cutting-edge technology. Directed integrated storytelling across social, digital, film, and experiential, emphasizing Jaguar’s commitment to electrification, artistry, and innovation. Launched the “Copy of Nothing” and “Stay Creative” campaigns—celebrating creators and visionaries who embody the brand’s spirit of reinvention. The work sparked cultural relevance, fueled conversation, and drove real-world business impact—establishing Jaguar as a brand that doesn’t follow trends, it creates them.
Simu Liu
Simu Liu, AKA Shang-Chi, and I worked together on coming up with a way for him to share his real, everyday life with his followers and ours. We created content that shared his life with a community that supported his creativity.
Layton Williams and Daniel Fletcher
We partnered with Layton Williams, actor, singer, dancer and musical theatre performer and Daniel Fletcher, a cutting edge, fashion maven, also known as “Harry Styles favorite designer”.
Sharon Chapman, Ashley Davis, Donna Turner.
We launched “Faces of Jaguar” with Sharon Chapman, a motorcycle racer and pilot with her own following, Ashley Davis, Director and Producer and Donna Turner, Athlete and Engineer. They partnered with us to challenge gender norms on International Women’s Day. We created our #ChooseToChallenge initiative with them.
Judy Wu
We worked with Fashion Designer/ Creator, Judy Wu to create incredible content for our Jaguar “Hard to Forget” series.
DJ - MK
Detroit born Marc Kinchen, otherwise known as MK, is a multi-platinum selling record producer, DJ and AREA10 label founder. We collaborated with MK to curate an inspired playlist soundtrack for the launch of the new Jaguar F-PACE and to create content on our channels. It marked the start of a new an ongoing Jaguar collaboration with Sony Music’s 4th Floor Creative that aims to help showcase emerging and established talent.
