Executive Creative Director, Content Creator, North America + Global Team. (2021 - 2024)

  • Creative and Social Content Lead, at Song, Accenture's tech-driven, advertising and marketing creative group. Member of US team and UK team.

  • Led high-profile creative 360° campaigns for brands including Amazon, Adobe, Oracle, Google, Microsoft, Adobe, Nvidia, Salesforce, Wells Fargo, SAP and Capital Group investments and many more Fortune 500 companies.

  • Managed a 30+ person creative team of writers, designers, motion artists, and content creators, delivering breakthrough brand storytelling and performance-driven marketing.

  • Rebuilt Social Team, optimizing real-time content and audience segmentation, resulting in consistent 20%+ KPI improvements.

  • Developed and launched Makers Studio and Content Creation Lab, an in-house accelerator for rapid, platform-native social content.

  • Key creative lead in winning Wells Fargo’s business through an innovative 360-degree marketing pitch.

  • Developed and managed high-impact macro, micro, influencer/creator brand partnerships, enhancing reach, relevance and connection.

Generative and Enterprise AI - “Lifecentricity”

As ECD at Accenture Song, I led brand, social, and content strategy for global clients—while also helping shape the future of creative innovation as a founding member of the Gen AI Continuum Group. I developed AI-powered creative frameworks for clients like Merck, Eli Lilly, and MARS, exploring how generative tools could unlock new storytelling modes, enhance personalization, and unify complex brand ecosystems. My focus included immersive campaign design, deep prompting strategies, ethical AI deployment, and creative prompt engineering—helping teams reimagine what’s possible when creativity and intelligence work in sync.

PROJECT #1: CONSUMER BOTS - A GTP CONSUMER PERSONA SERVICE

Invented, created and developed this Generative AI project that brings personas to life to create better journey mapping by helping us understand our consumers better. The creative work improves as we get to know our consumers better and understand what makes them who they really are beyond classic segmentation.I designed "ConsumerBots". They can live on our clients desktops and give insightful answers to questions about themselves, 24/7. Imagine having your own consumers at your fingertips all day long, primed in real time by strategists and predictive analytics. It would have multimodal functionality so would ingest visual content as well, potentially unlocking new capabilities beyond textual analysis. Thus far, this has been used for presentations to JLR, Mars, Takeda, JLR, Concentric Life, Merck, and more. It takes thousands of insights per segment and puts them into one Consumerbot persona profile.

Our personas to help Healthcare Providers practice interactions with Doctors and Hospitals. (Presented to Takeda, Concentric Life Sciences, Merck, Eli Lilly). The avatars were rebuilt and primed on existing data of pharma sales rep's free text and modeled HCP behavior based on preferences and motivations. Here a rep talks with a Doctor.

Jaguar and Range Rover learned about their customers and drivers as we had our strategists prime the AI personas for both sides of customers personas Q and A. Here a Range Rover driver talks about her preferences. The system is designed to grow in real-time as it is both open (getting info from internet) and closed (learning from our own experts).

PROJECT #2: WELCOME TO THE OMNIVERSE

Partnered with Nvidia. Using NVIDIA's Omniverse platform to generate highest fidelity Defender vehicles from computer-aided design data for marketing purposes. Coupled with the NVIDIA Edify-powered generative AI micro service, we enabled the creation of cinematic 3D environments via conversational prompts. The result is a fully immersive 3D scene, harmonizing realistic, generated environments with a digital twin of the Defender vehicle.

PROJECT #3: SUPEREGO - A CONSCIENCE FOR AI

Who says AI isn’t self aware? I created a platform proposal that is “IA or AI” meaning Internal Affairs for AI. It’s purpose; to scan itself. Specifically, a companies own AI practices to make sure it is conforming to their own corporate code of ethics and best practices. It is the safeguard for ethical AI practices including making sure that is not behaving or abetting in ways that counteract diversity /inclusive practices and codes of conduct etc of the company that deploys it. It scans for unconscious bias in language or interactions. It acts as an add-on service that gives the company piece of mind in their particular adopted AI system.

Trip Advisor - “#Vacay It Forward”

Created this campaign to build a community of Travelers who have each others back. Giving them 100s of ways to #vacayitforward to creating a sense of connection between them and encouraging others to join. This drove more personal and better reviews from like-minded people. This way you could “be guided by others so you can travel like you.”

Goldman Sachs - “The Walking Debt”

Number #1 biggest issue for Gen Z ? Sadly, debt. This new mobile product app helps you greatly simplify your finances to help keep you out of trouble. Through social listening we ranked all the highest expenses and made social films around the top ten. Ie. home repairs and surprisingly, pet care. Our way to show we understood and our app may have the solutions.

We called the problem “The Walking Debt” and wrote spoofs around the Walking Dead. And as a bonus, proposed a cure! : A Fitbit called it a “Fin-bit”) that tracks your financial health rather than just your physical health.

Love ‘s Travel - “Recharge”

“Recharge” campaign to help Love’s Travel Stops begin to make sustainability a possible part of the brand identity as we got them to switch to electric charging stations and give customers a special charging experience. This included a platform I created called “Get Lost” designed to help EV drivers achieve the same spontaneity that gas powered drivers have. It allowed them to go off route and change plans in real time by reconfiguring the next charging stop on the map and suggesting experiences along the way.

Google - “Web and Main”

Uncovered a crucial insight: shockingly, while 97% of consumers search online for products that local businesses offer, a staggering 40% are not optimized for SEO. 71% lack any significant online presence that can lead to real sales. In this day and age, this was a real surprise. This digital disconnect meant lost jobs and customers for Main Street. We created the "Web and Main" initiative. On online initiative with a very analog down-home, look and feel. Central to our campaign was "Google Cheering," a community-driven effort where locals rallied to support by “CHEERING” their favorite businesses to get them the tools they needed to optimize.

Workshops and Webinars:

  • Conducted educational workshops and webinars to help local business owners understand the importance of an online presence.

  • Provided step-by-step guidance on setting up websites, using online marketing tools, and optimizing their online presence for better search visibility.

  1. Partnerships with Local Chambers of Commerce:

    • Collaborated with local chambers of commerce to reach out to small businesses in various communities.

    • Leveraged these partnerships to promote the campaign and encourage participation from a broader audience of business owners.

  2. Customized Digital Toolkits:

    • Developed and distributed digital toolkits tailored to the needs of different types of businesses, from retail to services.

    • These toolkits included website templates, SEO guides, social media strategies, and online advertising tips from live representatives.

  3. One-on-One Consultations:

    • Offered personalized consultations to businesses needing extra assistance in getting online.

    • These consultations provided customized advice and solutions, ensuring each business could effectively implement the tools and strategies provided.

  4. Collaborations with Influencers and Industry Experts:

    • Engaged local influencers and industry experts to endorse the campaign and share success stories of businesses that benefited from getting online.

    • These endorsements helped build trust and credibility among business owners.

  5. Follow-Up Support and Resources:

    • Ensured ongoing support by creating a dedicated help center hib where business owners could access additional resources and get answers to their questions.

    • Provided continuous updates on new digital tools and strategies to help businesses stay competitive online.

CONCERN - “We-commerce”

The Concern Corp is a charity that helps natural disasters around the world with the precision of a military operation. We captured their tough intensity and I built the idea of an actual Amazon marketplace of good goods for humanity. It’s called “We-commerce’. It allows you to shop with purpose while helping the world and spreading the idea on social.

You would buy "packages" that have different tools for helping in a given cause like Covid or Ebola around the world. Then earn badges that give you social currency and get you actual pre-packaged deals (ie. On Amazon or Shopify etc). It was designed as a simple way to raise the amount of support for the charity, engagement with in-depth content and consultation bookings in a short period of time.

 ISHARES - “Brain Beats Gut”

My campaign for iShares aimed to highlight a critical differentiator in the investment world: the reliance on data and science over gut feelings. Social listening revealed that many investors, along with their financial advisors, often make decisions based on intuition rather than empirical evidence. To address this, we underscored how iShares leverages science and data to guide smarter investment decisions.

Set out to demonstrate the tangible benefits of data-driven investing, contrasting it with the emotional and often erratic decision-making prevalent among other investment firms. Through a series of educational content, case studies, and compelling visuals, we illustrated how iShares uses advanced analytics and scientific principles to provide sound, reliable investment advice.

Kohls - “Kidmoji”

Created "KidMoji"; a retail experience that brings kids together with personalized avatars that they can use to communicate with parents, find new styles, and shop together. We found that Back To School shopping is a MAJOR painpoint for both parents and kids. More parent-child fights break out on that day than any other. I created “Kidmoji” an SMS interaction to bring them together and communicate with some fun and lightness. Now, instead of ending the day not talking, they talked MORE via text IN THE STORE. Through a partnership with Snap, it allows parents to shop for Back to School clothes with their kids using those avatars in store to get great deals.

 Capital Group Investments: “Be An Investellectual”

Capital Group goes deep. I created the idea of an “Investellectual” who is deeply curious about the investments they get behind. We created a profile of this kind of Investellectual person who asks more like we do. It started with a Podcast and a Masterclass.

DIRECTV - “FOYMO - Fear of YOU Missing Out”

Created this Directv “#Foymo” campaign idea as a way for to remind consumers never to compromise when it comes to having best streaming content service. The people at DIRECTV are very worried about you. They have “Foymo”; Fear of you missing out. They are terrified that you’re missing out on all the best shows and content. They are worried you’ll have to compromise on the things you care most about; like 4k picture quality where and when you want it.